One of my biggest passion lies in packaging. The ultimate extension of a brand.
One that allows you to become a part of someone's home and their story.
It is a three dimensional consumer experience that can make or break everything from the initial choice to purchase, the likelihood to refer on,
down to the decision to purchase again.
It has to carry the brand identity, be appealing, stand up to competitor products and yet still be utilitarian and informative without infringing on the brand messaging.