Brief: My work with Caffitaly started with the design of a more User Friendly manual for the Caffitaly Pod machines. Woolworths were getting a lot of complaints and returns from people using the then machine incorrectly.

 

The new manual used a comic style layout to explain all operations step by step. I redesigned the look-n-feel to appeal to a more premium market. 

 

I was afforded the opportunity to update the then current machine packaging and from there flowed the design of the following 5 models after that, two frothers and the metal engraved Milk Jug packaging.

 

Other Deliverables:

• All machine instruction manuals redesigned with step by step info-graphs. 

• All machine QuickStart guides and Warranty Forms.

• Machine stickers and Tags

• Caffitaly Australia Website

• Helped design pitches for Woolworths store capsule shelving displays, first in-store Cafe and Point of Sale.

• Woolworths ad campaigns

• Newspaper Adverts

• Special Pink Ribbon Machine packaging and marketing material