Client: Gloria Jeans - Woolworths Capsule Range
I was privileged enough to work on the Gloria Jeans Caffitaly Capsule range, stocked by Woolworths, for about two years in which my most exciting project was the opportunity to design my own range from scratch. This range is the Gloria Jeans Single Origin range that can currently be found on shelf in Woolworths stores throughout Australia and Gloria Jeans cafes throughout the world.
My journey with Gloria Jeans started by creating new variants for the then existing 16pod range. This included Special Intense and French Breakfast. I also helped pitch on a design for a Special Breast Cancer Pink Ribbon range.
The company then decided to move the range into skinnier 10pod boxes allowing for more skews per shelf. In keeping with the existing design already established, I setup the artwork for the new packs.
The Single Origins Range was exciting to create! As most brands on shelf were extremely colourful, I opted for a Classic all Matt Black Box with the logo Spot Gloss Varnished and variants depicted in Metallic Pantone Tops.
I was also privileged enough to design packaging for all the Caffitaly Pod Machines, milk frothers and milk Jug.